2. The industry

Sunless tanning is a multi-billion dollar industry and is one of the most profitable beauty services you can be involved in. The high profits are down to the low product costs and the speed at which a sunless tanning service can be applied – low costs and quick client turn around is a recipe for success!

In any industry, it is important to have a solid grasp of where the industry was (the history) and where the industry is heading (emerging trends) so that you can leverage this information to learn from past mistakes and to stay on top of exciting new trends which will impact the way you perform services. While some people find all the historical ‘stuff’ to be a bit boring, in this module, you will learn some really interesting facts about how sunless tanning agents came to be (it was an accident!) and some of the crazy methods our ancestors used to attain the perfect hue of skin in their respective eras.

In modern times, evolutions still occur and style, fashion and what we believe to be beautiful shifts with each trend. All you need to do is google ‘tan fails’ to see the stark differences between what tans were acceptable in the ’70s, ’80s and ’90s and how much they have improved in modern times. Just like hairdressers, makeup artists and fashion designers, as spray tanning technicians, we need to continually evolve and embrace the trends to best serve our clientele.

As such, in this module, we will first take a look at the evolution of skin lightening and darkening practices over the years. Next, we will look at industry trends that are changing the way we work and the sorts of looks we can achieve, including ways you can keep yourself up-to-date with changes in the industry. At the end of this module, we will finish with a brief look at the spray tan application process end to end so that you know what to expect from the upcoming modules.

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