Beauty and personal care is a multi-billion dollar industry globally, and in Australia, the industry is expected to continue growing, reaching an expected 8.6 billion Australian dollars by 2025. The most exciting part of the makeup industry is that it is continually evolving, and there are always new looks, products, tools and techniques, which mean you will always be learning and improving.
In any industry, it is important to have a solid grasp of where the industry was (the history) and where the industry is heading (emerging trends) so that you can leverage this information to learn from past mistakes and to stay on top of exciting new trends which will impact the way you perform services. While some people find all the historical ‘stuff’ to be a bit boring, in this module, you will learn some really interesting facts about how the evolution of cosmetics and some of the crazy methods our ancestors used to follow beauty trends in their respective eras.
In modern times, evolutions still occur and style, fashion and what we believe to be beautiful shifts with each trend. All you need to do is google ‘makeup through the ages’ to see the stark differences between what we considered to be on-trend in the ’70s, ’80s and ’90s and how much makeup has improved in modern times. Hairdressers who trained in the 90s had to progress from chunky foils to the perfect balayage, and every makeup artist these days must be able to nail a perfect base, a winged liner, and a smoky eye! Just like hairdressers and fashion designers, as makeup artists, we need to continually evolve and embrace the trends to best serve our clientele.
As such, in this module, we will first take a look at the evolution of makeup over the years. Next, we will look at industry trends that are changing the way we work and the sorts of looks we can achieve, including ways you can keep yourself up-to-date with changes in the industry. Then, at the end of this module, we will finish with a brief look at the makeup application process end to end so that you know what to expect from the upcoming modules.